By setting up cooperation agreements and pooling budgets, the GNTB is establishing a global presence in the most important international markets. The GNTB has a total of 28 sales offices - 12 of its own foreign representative offices and 16 other sales agencies with its partners - through which it actively plans, coordinates and implements its sales and marketing activities around the world. The GNTB has also been responsible for nationwide domestic marketing since 1999.
Working closely with the government, federal states, towns, cities and companies across the entire service chain of the German tourism industry, as well as its core partners Deutsche Bahn AG and Lufthansa AG, the GNTB provides a common platform for the international and domestic marketing of Germany as a holiday destination. The GNTB uses the synergies generated through networking and the creation of public private partnerships to combine private and public interests both on a non-profit making and a commercial basis.
With its well-developed expertise in German tourism, the GNTB advises its partners on the creation of market-specific packages that are relevant to the customer. It canvasses international tour operators, markets the products in collaboration with foreign travel agents and directly targets end consumers in foreign source markets. Other important sales tools used by the GNTB include exhibition stands at trade fairs throughout the world, staging its own roadshows in various international markets and organising fact-finding tours for international media representatives and travel industry professionals.
With its national domestic marketing, the GNTB and its partners from the regions and the travel industry are helping to boost domestic tourism.
The GNTB acts as a focal point within the industry and as a central point of contact for those outside the industry, providing a platform for cooperation agreements with the media, the travel industry and commerce. The GNTB acts as a central interface for contacts and information, market knowledge and expertise, and provides access to the marketplace for small to medium-sized companies. For the foreign source markets, the GNTB develops specific umbrella themes and international programmes. Alternating theme years and ongoing basic themes are used to reflect the variety on offer in Germany. In domestic marketing too, long-term basic and individual themes focus on selected target groups and age groups.
The GNTB website presents information about tourism products and services in Germany in an innovative way. A �best link� strategy ensures direct access to competent partners on the web. As a central information platform in German and English, the GNTB website offers a variety of products to customers in a creative, topical and modern way. Internet users can embark on a virtual tour through the whole of Germany on 1,800 web pages in German or English at www.germany-tourism.co.uk. The GNTB operates a total of 27 market-specific websites in 21 languages.
