BOSS – this German brand is a byword for out-and-out success. Headquartered in the Swabian town of Metzingen, the company is a world leader on the fashion stage. The Munich-based fashion designer Willi
Bogner is also a firm favourite on the international catwalks. The Bogner label stands for the unique combination of sport and fashion and has everything from stylish skiwear to exquisite evening dresses – the perfect outfit for every occasion. Timeless elegance is the hallmark of
Jil Sander. This brand, which started out in a Hamburg studio, is now a major success in Berlin, London and New York. Other German fashion labels also enjoy international success.
JOOP! with its versatile creativity is a glittering example, while
Daniel Hechter and
René Lezard also thrill millions of customers with their gorgeous fabrics and elegant cuts.
Strenesse is another shining star on the fashion scene. The brand has a startling simplicity and exemplifies what it is that makes all successful German brands stand out: quality and design.