London, 30 January 2006 – Five months after its launch, the on-line booking platform www.germanyfaces.co.uk is producing great results for the German National Tourist Office (GNTO) and its partners. Two new partners have joined the campaign. Intercontinental Hotels Group and Leger Holidays join the ten launch partners (Air Berlin, The Airline Network, Dertour, DFDS Seaways, Eurolines, Peter Deilmann River & Ocean Cruises, Rezidor SAS Hospitality Group, Stena Line, Travel Renaissance Holidays and Travelscope Holidays) to provide an even larger selection of attractive holiday offers to Germany.
www.germanyfaces.co.uk highlights a variety of themed products, with ‘Christmas Markets’, ‘City Breaks’ and ‘How to get there’ proving the most popular. Since the launch in September 2005 the interest in football offers is steadily rising.
An average of 500 visitors per day frequents the website. 60% of the visitors click through to the campaign partners’ websites.
A continuous advertising campaign, incorporating both on- and off-line advertising with national newspapers aims to generate further traffic for the website.
Udo Grebe, Director UK & Ireland of the GNTO, is happy to welcome two new partners to the campaign: “The first five months of the campaign have exceeded our expectations. The growing number of partners shows that www.germanyfaces.co.uk is delivering great results for them. We’re looking forward to working with the Intercontinental Hotels Group and Leger Holidays.”